As some of you may know, I have a background (and an MBA!) in marketing. It’s an industry that I’ve always found fascinating and loved being a part of. It was actually a very tough decision for me to decide to leave the marketing realm to devote my full time to my photography business. Did I ever look back? Heck no! Owning my own business and working for myself is an absolute dream!
But sometimes I still need to scratch my marketing itch. It’s a skillset that I know not everyone has, so when I can help fellow entrepreneurs meet their marketing goals, I’m more than happy to jump in! The best way I know how, not surprisingly, is through the lens of my camera.
Which is why I have recently begun working with my fellow entrepreneurs to develop stock imagery for their brands! This service goes way beyond your run-of-the-mill headshots. I peel back the layers that make a brand unique and use that inspiration to develop a photography plan that can tell a brand’s story through images. I want my business clients to have an arsenal of cohesive, on-brand images that they can reference anytime they need a photo whether it’s for social media, their website, an advertisement, you name it.
Savvy Bridal Boutique was my first brand client, and I couldn’t have picked a better partner than its owner Imene McCoy. Together we discussed Savvy’s brand, history, and goals, and developed a photography plan that featured what Savvy does best: helping brides find their dream wedding gown! Annie Austen, our gorgeously gracious model, played along beautifully with all of our antics and ideas. She brought so much joy and life to her styled bridal appointment. And of course she looked amazing in the gowns. RGKC Films captured the day through motion film as well!
Below is just a sample of the images I delivered to Imene after our branding session. Our goal was to show off Savvy’s newly renovated boutique space, capture a bridal appointment from start-to-finish (complete with champagne!), and have a whole lot of fun doing it. I’d say we achieved our goal, and then some!
Team photos & headshots
Annie’s bridal appointment
Thank you to Savvy, Annie, and RGKC Films for collaborating to create this spectacular day!